Overview

Job Description:

As a Sr. Manager Social Media, you will be responsible for developing and implementing comprehensive social media strategies that drive engagement, brand awareness, and business growth of our JavaHouse® brand. The Senior Manager Social Media is a Player/Coach role – a blend of strategist, content creator, and data analyst, responsible for developing and implementing social media strategies to build brand presence, engage audiences, and drive business growth. This role offers a unique opportunity to work with a category-leading brand, with a strong focus on community building and new user acquisition.

Duties and Responsibilities:

  • Develop and execute social media strategies across all platforms
  • Optimize social media activations for traffic, conversions, and member acquisition
  • Analyze and report on social media performance
  • Collaborate with cross-functional teams and agencies to improve the social media customer journey
  • Regularly attend and actively participate in key meetings; actively execute and report on tactics to support brand priorities
  • Oversee social media content planning, production publishing, and community management for all social platforms including but not limited to Facebook, YouTube, Instagram, Pinterest, TikTok, etc.
  • Ensure consistency with the brand’s voice and goals across owned content
  • Collaborate with Splenda Creative agencies – internal and external
  • Communicate monthly production plans and content calendars to internal stakeholders
  • Collaborate with PR agency and Event team
  • Network with micro-influencers online and in person at events
  • Conduct social listening exercises, analyze content performance and regularly prepare reports on trends, insights and opportunities
  • Proactively seek out minimal risk, high-impact opportunities to surprise and delight consumers on behalf of the brand or opportunities to produce agile content (reactive to real-time trends) and acts quickly on those opportunities

Education and Experience:

  • Bachelor’s Degree required, MBA preferred with a focus on digital media technology, journalism, public relations, or marketing
  • 5+ years of communications experience, including 3+ years leading corporate social media for a major brand
  • Experience working with external agencies/agency teams
  • Proven experience at developing and executing strategies that enhance organizational reputation with priority audiences
  • Must be able to work onsite in Carmel, Indiana

Knowledge and Skills:

  • Passionate about communication strategies designed to engage priority audience
  • Loves digital culture, creating and managing content for social media, and is passionate about engaging in and growing our communities
  • Strong storytelling, creative, editing, and project management skills
  • Data-driven mindset with extensive experience with analytics and social listening tools
  • Highly self-directed and resourceful with the ability to work independently, while also being a productive collaborator
  • Excellent communication, writing and organizational skills – with strong attention to detail
  • Ability to work in collaboration with both technical and non-technical staff to brainstorm, problem solve, and execute
  • Possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset

This role is 100% onsite at our Carmel, Indiana corporate headquarters.

Tagged as: SENIOR LEVEL

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