Overview
The Reynolds Farm Equipment Marketing Specialist is a creative and detail-oriented professional who will assist the Marketing Director in planning, executing, and managing marketing campaigns. This role requires a strong background in content creation, digital marketing, and event coordination, with a passion for visual storytelling. Responsibilities include capturing high-quality photos and videos, developing compelling visual narratives, managing social media accounts, supporting email marketing campaigns, organizing events, and maintaining the dealership’s website. The Marketing Specialist will collaborate closely with the Marketing Director to support marketing efforts across the business and various departments. This role also requires maintaining confidentiality, fostering a positive attitude, and improving teamwork among dealership personnel. Above all, the Marketing Specialist must perform all duties with honesty, integrity, and adherence to Corporate Values.
Responsibilities:
- Assist marketing director in the planning, execution, and management of marketing campaigns
- Create and edit content for social media, website, email newsletters, and print materials within dealership’s brand guidelines for marketing campaigns and efforts.
- Capture high-quality photos and videos for dealership events, product showcases, and marketing campaigns
- Develop compelling visual stories that effectively communicate the dealership’s brand message and values
- Utilize storytelling techniques to create engaging content that resonates with the target audience
- Manage the dealership’s social media accounts, including scheduling posts and engaging with followers
- Assist with email marketing campaigns, including list segmentation, content creation, and performance analysis
- Assist in organizing dealership events, promotions, and sponsorships
- Support in coordinating logistics, materials, and communications for events
- Support post-event analysis and reporting
- Coordinate with external vendors, partners, and freelancers for marketing materials and services
- Assist in managing multiple marketing projects simultaneously
- Ensure timely completion of tasks and adherence to deadlines
- Provide administrative support to the marketing director as needed for projects and deliverables
- Assist in maintaining website such as updating and removing content, updating pricing and inventory status, adding new products and services, building landing pages, and improving SEO
- Assist in quarterly review of website with internal stakeholders to ensure updated content and engagement trends
- Create blogs on the website from existing content or original content to drive traffic to the website.
- Develop materials to assist in expanding sub-brands such as Z-Glide and Rivera products
- Other duties may be added based on demand
- Promote safety requirements and procedures in alignment with company’s policies
- Promote and maintain positive attitude by positively affecting customers and employees; be a positive and problem-solving ambassador for Reynolds
- Handle day-to-day operations and specific tasks in a fast-paced environment and other duties assigned in the marketing aspect
Experience, Education, Skills, and Knowledge Preferences:
- Proficient in the Adobe Creative Suite, particularly InDesign, Photoshop, Illustrator, and Premiere Pro
- Proven experience in content creation for digital and print platforms’
- Strong writing and editing skills for creating engaging content
- Strong background in marketing principles and advertising strategies
- Ability to use a (CRM) Customer Relationship Management application such as Hubspot & Microsoft Dynamics
- Experience in developing and executing marketing campaigns
- Experience with social media management and content scheduling tools
- Familiarity with equipment and machinery for agriculture, commercial contractors, and homeowners, specifically John Deere products
- Basic knowledge of web development and design principles is a plus
- Experience using analytics tools (e.g., Google Analytics) to track and report on campaign effectiveness, preferred but not required
- Experience in coordinating with various departments and teams to align marketing efforts
- Proven ability to communicate effectively one-on-one and within a group
- Proven ability to be creative and innovative
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Ability to give full attention to what other people are saying and to actively look for ways to help others
- Requires attention to detail and being careful along with being thorough in completing tasks
- Must be able to work in a fast-paced environment
- Excellent resolutions skills
- Ability to manage one’s own time
- Reliable transportation
- Requires being reliable, responsible, accountable, and dependable in fulfilling obligations
- Associate or Bachelor’s Degree in agricultural communications, business, or marketing or equivalent experience preferred
- This position reports to the Marketing Director
About Reynolds Farm Equipment
Reynolds Farm Equipment is a regional John Deere dealer with retail locations throughout the Midwest. Founded by farming husband and wife A.W. “Mac” and Arline Reynolds in 1955, the family owned and operated company has emerged as a leading, award-winning dealership serving agricultural, residential, commercial, and construction customers in Indiana. Learn more online at www.ReynoldsFarmEquipment.com.
About the Reynolds team
With an energetic company culture and host of benefits, Reynolds Farm Equipment has emerged as an employer of choice for top talent. Here are just a few of the benefits that make us unique:
- Performance-based pay structure
- Competitive benefits package with medical, dental and vision insurance; employer paid short-term/long term disability and Life AD&D
- 401K
- 6 paid company holidays annually plus three personal days and one health day
- 90 day, Semi-annual, and annual performance reviews to fuel performance and continuous learning
- Uniforms provided for service departments; work gear discounts for all other departments
- Year-round employment
- Equipment discounts and corporate John Deere discounts
- Fun, team-based environment
- Voted by employees as Indianapolis Top Workplaces seven years running
- North American Farm Equipment Dealer of the Year by Farm Equipment Magazine (2020)
