Turf and Ornamental Marketing Category Lead

Our Turf & Ornamental business is seeking a Marketing Category Lead who will be responsible for developing the short and mid-term portfolio marketing strategy, branding, communications and forecasting for our Turf & Ornamental business that has aspirations to become the market share leader in this $1 Billion professional Specialty market within the next 5 years. The Category Lead will also be responsible for developing and executing launch plans for multiple product launches over the next 3-5 years, as well as, managing public relations, advertising, and social media with our Marketing Communications Manager.

How will you help us grow? It matters to us, and it matters to you!

• Ownership of the supply process utilizing market knowledge and mastering the forecasting tools to lead the business in accurate and timely monthly demand and forecasting.

• Establish clear forecasting processes with the National Account Managers and District Sales Leaders.
• Work closely with the Demand Manager to manage supply and allocations to achieve forecasted sales, on-time delivery, and customer satisfaction goals.
• Engagement as a key member of our T&O cross-functional Leadership Team to ensure alignment of strategies and tactics.
• Define our product vision, roadmap and create robust marketing plans incorporating market research voice of the customer, segmented value pricing, marketing programs and a multi-generation product development vision.
• Responsible for optimizing product mix by developing short- and medium-term portfolio marketing strategies that will maximize portfolio sales and margin.
• Understand and strategically communicate competitive market intelligence throughout the organization
• Lead the Marketing and Sales team in the identification of new marketing opportunities and strategies.
• Develop product direction in alignment with portfolio strategy to achieve On-the-Ground Sales goals.
• Enable Sales Team success by leveraging internal processes, tactics, and tools as appropriate in alignment with business strategy.
• Implement effective new product launches and product line extensions. Produce detailed plans and tactics to launch new products to achieve product ramp up goals.
• Work closely with Strategic Channel Leader and account managers to ensure published distributor programs are designed to gain market share and improve standard margin.
• Work with packaging and product development teams to ensure products are launched with industry leading packaging and delivery systems.
• Lead and develop marketing communication plan with the Marketing Communications Manager while maximizing our P&A spend and ROI.
• Engage with the T&O Concept Team and the Urban Pest Commercial Manager to help identify unmet needs and opportunities in the T&O Market and help build business cases supporting the necessary investment to create products and services to meet those needs.
• Represent the overall business to the global platform and advocating for resources as appropriate

Qualifications
What expertise have you grown? What do you bring to the table?

• Bachelor’s degree in Business or ag related area preferred. Master of Business Administration preferred.
• 5 years plus of Agronomic, Marketing and/or Sales experience with increasing levels of responsibility, and demonstrated skills in project leadership, planning, implementation, and people leadership.
• Thorough knowledge and understanding of marketing principles and the specific market supported.
• Understanding of business strategy and demonstrated ability to translate strategy into business opportunities. Ability to synthesize market data and customer insight to develop innovative responses to market opportunities.
• Ability to lead project teams effectively and efficiently.
• Demonstrated skills in influencing, persuasion and negotiation.
• Strong team player with the skills of building strong relationships.
• Must work well in a team environment to ensure alignment with sales, marketing, and business and supply chain teams.
• Must have the capability to engage with sales teams and customers to collect input, influence and gain support.
• Must have the capability to manage cross-functional relationships.
• Must be able to assert influence without direct authority and confidently make timely decisions.
• Must have group facilitation and communication skills to achieve unified team efforts.
• Strong team player with excellent project management skills.
• Must have outstanding excel spreadsheet management skills.

Benefits – How We’ll Support You:

• Numerous development opportunities offered to build your skills
• Be part of a company with a higher purpose and contribute to making the world a better place
• Health benefits for you and your family on your first day of employment
• Four weeks of paid time off and two weeks of well-being pay per year, plus paid holidays
• Excellent parental leave which includes a minimum of 16 weeks for mother and father
• Future planning with our competitive retirement savings plan and tuition reimbursement program
• Learn more about our total rewards package here –
• Check out life at Corteva!

Are you a good match? Apply today! We seek applicants from all backgrounds to ensure we get the best, most creative talent on our team.

Corteva

Tagged as: MID LEVEL