Overview

As a leading global animal health company, Elanco delivers innovative products and services to improve the health of pets and farm animals around the world because we believe making animals’ lives better, makes life better. Since 1954, we have provided solutions that support veterinarians, farmers and pet owners to advance our vision of Food and Companionship Enriching Life. Elanco’s promise to employees: Together, we foster an inclusive culture where everyone can make a difference, encouraging ownership, growth and well-being.

This position is a key leader within the marketing team responsible to lead, develop and drive all aspects of our brands for the assigned category. This leader is also responsible to contribute to the overall development of our marketing capabilities by leading and developing teams and advocating for the marketing efforts.

 

Business Ownership:

  • Enables delivery of Elanco P&L for Pet Health and manages budget for the PARASITICIDES OTC portfolio, the largest portfolio in the Pet Health business ($500M revenue, $80M in spend)
  • Identify and track health and performance KPI for assigned portfolio
  • Ensures commercial readiness by overseeing development and execution of plans with brand teams within assigned areas
  • Identifies and steers growth initiatives for assigned portfolio, including short term innovation
  • Ensures accuracy of forecast

Strategy Development

  • Leads development of strategic plan for assigned portfolio
  • Develops portfolio strategy for assigned group of products, ensuring maximization of brand potential including lifecycle management
  • Leads development of brand plans for assigned group of products
  • Works collaboratively with Pet Health Innovation (US and Global) and R&D to identify areas for exponential expansion
  • Entrepreneurial spirit – creativity to identify opportunities when others may not see them and a willingness to “roll up your sleeves” to execute

Brand Messaging and Activation

  • Defines and updates positioning, where appropriate in collaboration with key cross-functional partners
  • Works collaboratively with cross functional partners, including vet sales Retail,  Digital Transformation and lead agency/ies to develop integrated marketing campaigns for focus and select defend brands

 

Insights and Analytics

  • Insights expertise—understands what research to do and works with Insights team to action research projects
  • Excels in reading, interpreting, and analyzing research and other reports and making strategic and tactical recommendations based on this data
  • Highly analytical, strong understanding of market/dispensing data

 

Managerial

  • Leverage diversity of team to strengthen performance and results
  • Drives Team engagement to maximize business results
  • Coaches team and personalizes development plan of each team member
  • Provide career growth opportunities while also delivering constant feedback along with the tools needed to achieve long term professional growth

 

BASIC QUALIFICATIONS:

  • Bachelor’s degree, Marketing/Business preferred
  • 10+ years of experience in CPG/retail Marketing
  • 3+ years of managing people
  • Strong Understanding of media strategy, planning and execution

 

ADDITIONAL SKILLS/PREFERENCES:

  • Proven leader of teams and ability to influence organizations to drive results
  • Ability to manage a diverse team in both culture and background
  • Ability to paint a vision and lead team through adversity and ambiguity
  • Ability to connect individuals and teams, guiding them through portfolio strategy
  • Clear, effective communicator including exceptional presentation skills
  • MBA preferred
  • Cross-functional management
  • A results driven team player able to work in and with a proactive team with a high degree of customer focus

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

Tagged as: MID TO SENIOR LEVEL

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