Overview
About The Position
Taranis is the world’s leading AI-powered crop intelligence platform, providing ag advisors and their growers with data-driven agronomic recommendations that drive farm management and input decisions. Through full-service, leaf-level data capture,Taranis’ insights and services allow the growers to accelerate decision making, simplify management, maximize profitability and enhance their sustainable farming practices.
Since its founding, Taranis has worked with the world’s top agricultural retailers and crop protection companies, serving millions of acres for customers in the United States, Brazil, and Europe. Taranis has offices located in Westfield, Indiana, Tel Aviv, Israel, and Campinas, Brazil. To learn more visit www.taranis.com.
As the Marketing Manager, you will report to the Director of Marketing and play a pivotal role in executing Taranis’ marketing strategy. You will collaborate with cross-functional teams (including commercial, customer success, product, and operations), assist in managing freelancers and agencies, and oversee end-to-end campaign planning and execution across various channels. Your responsibilities will span paid and organic social media, industry media, programmatic digital media (display, CTV, search), direct mail, email, and more. This role requires B2B and account-based marketing expertise to support our retail partners in engaging growers within their local markets. You will also be responsible for content creation, brand identity, and event management, providing creative direction to ensure alignment with our brand identity and vision, as well as overseeing our marketing portal.
We’re passionate about advancing agriculture through technology and are looking for a Marketing Manager to join our growing team. If you’re a strategic thinker with a hands-on approach and a knack for leading multi-channel campaigns, we’d love to meet you!
Responsibilities
- Campaign Management: Execute multi-channel marketing campaigns targeting ag retailers and their grower customers. Channels include paid and organic social, industry media (print/digital), programmatic digital (display, CTV, search), direct mail, and email.
- Content Marketing: Develop and oversee engaging B2B content tailored to our audience in agriculture. Support content creation efforts in collaboration with internal and external stakeholders.
- Brand Identity and Creative Oversight:Maintain a cohesive and innovative brand identity, ensuring all campaigns reflect Taranis’ solutions, values and goals.
- Account-Based Marketing (ABM): Implement targeted ABM strategies to enhance Taranis’ partnerships with agricultural retailers, driving greater reach and engagement with grower customers.
- Event Management: Assist in planning and executing industry events, trade shows and other brand-building activities.
- Freelancer and Agency Management:Coordinate with freelancers and agencies, ensuring timelines and deliverables are met.
- Email Marketing and Automation:Develop, deploy and optimize email marketing campaigns, utilizing marketing automation tools to nurture leads and build relationships with key audiences.
- Marketing Portal Oversight: Manage the marketing portal to ensure assets and collateral are accessible and up-to-date for internal and partner use.
- Analytics and Reporting: Track, analyze, and report on the performance of campaigns and tactics, providing insights to improve future strategies.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- Minimum 3-5 years of experience in marketing, with a strong focus on multi-channel campaign management and B2B strategies.
- A strong understanding of the unique needs and challenges of ag retailers and growers is preferred.
- Proficiency with Adobe Creative Suite, Google Workspace, WordPress, and HubSpot.
- Experience with marketing automation, email marketing, and CRM tools.
- Excellent project management skills with a proven ability to handle multiple campaigns and deadlines.
- Creative thinker with analytical skills to track and measure campaign effectiveness.
- Willingness to travel to customer locations and events as needed.
To maintain and cultivate our unique DNA in Taranis, we look for people who
- Love what they do and are passionate about making an impact
- Able to adapt quickly in an intensive, fast-paced environment
- Own strong attention to details and sense of accountability
- Quick learners, organized and personally dedicated to accomplishing objectives
- Master multitasking, Hands-on, own high work ethic and prioritize workload
- Excellent analytical skills combined with impeccable business judgment
- Have great communication skills
Why Join Taranis?
At Taranis, we not only innovate for global impact but also cherish the values that make our workplace inclusive, supportive, and forward-thinking. Here’s why you should consider being a part of our team:
- Empowered by Respect: At the heart of Taranis is a deep respect for each individual. We listen actively and value diverse perspectives, ensuring that every voice is heard and can contribute meaningfully. Our respectful environment welcomes all backgrounds and experiences, fostering a culture where you can thrive professionally and personally.
- Driven by Accountability: We believe in owning our actions and their outcomes, creating a transparent atmosphere that earns and maintains trust. This accountability ensures that every team member, including you, can depend on others to meet their commitments with excellence.
- United in Collaboration: Our success is built on collaboration. By joining us, you become part of a cohesive team that values joint efforts and cross-functional teamwork. We solve challenges together, leveraging diverse expertise to innovate and excel in everything we do.
- Dedicated to Commitment: Our dedication is unwavering—not just to our customers but to our people. We prioritize the needs and well-being of our team, offering flexible working arrangements and comprehensive support that help you manage your professional and personal life seamlessly.
- Inspired by Innovation: Innovation is our engine for growth, pushing us to challenge the status quo and explore new horizons. At Taranis, you’ll work in an environment that encourages risk-taking and creative problem-solving, ensuring that your ideas always have a place to flourish.
Join Taranis and be a part of a company that values your contribution and is committed to your success. Together, we can assist agriculture globally, enhancing its sustainability and efficiency for future generations!
