Overview

About the job

General Description of Position: The Executive Director of Marketing and Communications (EDMC) provides overall leadership for institutional communications, marketing, and public relations and is responsible for implementing an integrated communications strategy of internal and external communications that support the institution and strengthen the image of the college. The EDMC also provides advice to the Chancellor on marketing, communications, public relations and related matters.

Major Responsibilities:

The Executive Director of Marketing and Communications (EDMC) provides overall leadership for institutional communications, marketing, and public relations and is responsible for implementing an integrated communications strategy of internal and external communications that support the institution and strengthen the image of the college. The EDMC will concentrate on strategic institutional communications, developing strong relationships with local and regional media, directing community engagement, and supervising the messaging aspects of the college. In addition, the EDMC will play a key role in emergency and crisis communications.

The EDMC is a member of the Chancellor’s cabinet, providing leadership that aligns with the College’s core values and implementing strategies to meet the needs of a diverse community, employers, and students. As a member of the cabinet, this leader serves as a strong role model for the campus culture of team collaboration and commitment to delivering high quality services and outcomes to students as well as to employer and community partners of the College. The EDMC also provides advice to the Chancellor on marketing, communications, public relations and related matters.

The Executive Director of Marketing and Communications promotes an inclusive environment that reflects the broad diversity and backgrounds represented by Ivy Tech students and area employers in which every individual feels respected and valued. Additionally, the EDMC promotes a positive image of the college to students and to internal and external stakeholders. The EDMC will also guide the daily activities for the campus in communications, public relations, and marketing, focusing on Ivy Tech-wide messaging and strategies as well as on Indianapolis campus-specific strategies that address the community and students served. This position is creative and manages metrics, highlighting corporate partnerships, student stories, academic programs, and community impact.

The EDMC demonstrates skills and abilities to concurrently manage numerous tasks, some with conflicting priorities, and works within an entrepreneurial framework. It is expected that the EDMC will partner with campus Vice Chancellors for Enrollment Services and Student Success and Academic Affairs, and the Executive Directors in Career Coaching and Employer Connections and Development to roll out communication strategies and initiatives that successfully raise college awareness, increase enrollments, and enhance partnerships with employers and other organizations. The EDMC works with the Ivy Tech Community College system office’s creative services hub for branding and design work, and website and social media support. Duties for this position also include assisting in creating and maintaining strategic alliances and building high quality relationships with other educational institutions, community organizations, governmental agencies, and media and research firms. The EDMC also oversees budget development and planning for campus marketing and communications.

Minimum Qualifications

  • Bachelor’s degree and a minimum of five years management experience in communications, public relations, and higher education;
  • Understanding of and commitment to the mission of community colleges;
  • Hands-on experience in communications, marketing and public relations, including five years in a strategic communications leadership role supervising a marketing/public relations team of professionals;
  • Experience working with governmental agencies and elected officials to advocate for college needs;
  • Demonstrated expertise with emerging marketing communications trends, best practices, and social media;
  • Demonstrated experience implementing integrated marketing, branding, public relations, digital/online, design and communications principles and strategies;
  • Effective fiscal management, planning and implementation, policy development, project management, and operational experience, as well as experience leading, motivating and developing staff;
  • Demonstrated organization and interpersonal skills; attention to detail; superior writing, editing, analysis, and verbal communication skills.

Preferred Qualifications

  • Master’s degree in communications, business, or related field;
  • Community college experience;
  • Digital marketing experience or credential; recent experience with social media;
  • Demonstrated experience in developing, implementing and monitoring a campus recruitment and enrollment marketing plan that aligns with the institution-wide marketing plan and expands existing enrollment markets;
  • Demonstrated ability to build strong working relationships, within campus departments and with community organizations and businesses, that are mutually beneficial and support student success;
  • Demonstrated understanding of diversity, equity and belonging work on a college campus; ability to build relationships in diverse communities across the Indianapolis service area;
  • Ability to collaborate across a statewide community college system; familiarity and comfort with use of technology and social media; knowledge and experience working with media and research firms;
  • Ability to work with enrollment services and student success leadership and academic department chairs in identifying strategies for recruiting and retaining students;
  • Ability to meet key people on campus and learn the area and culture soon after employment; and
  • Experience leading organizational evolution in response to changing needs.

Tagged as: MID TO SENIOR LEVEL