Associate Marketing Manager, Splenda Healthcare

• Creates HCP and patient education content for use in marketing programs and website. Role entails creating educational information, and creative agency support will lead design of resources based on your vision
• Serve as the Splenda brand nutrition science technical expert by pairing a thorough understanding of products with your nutrition and clinical health knowledge. Create competitive product advantages for Splenda brand among consumers managing diabetes and weight, summarize scientific studies related to brand’s categories to enable team to proactively and reactively communicate, create clinical response support for Splenda Call Center in-bound questions and for proactive messaging development
• Collaborate to enable regulatory bodies & professional organizations to reflect positive category position
• Create and manage health partnerships, lead implementation of programs, create and monitor metrics, and manage budget
• Support future product innovation strategy & product specifications
• Ownership of recipe nutritional requirements for consumers with health needs; define nutritional requirements, recipe trends, type of recipes needed for health and our products
• Maintain expert-level knowledge of customer and category needs, trends and sentiment to guide nutrition science needs to support business goals
• Maintain in-depth knowledge of studies and interprets to insights to guide strategic focus, opportunities and communications
• Perform other support activities as requested

Qualifications

• Certified Registered Dietician Nutritionist (RDN) and Certified Diabetes Care and Education Specialist (CDCES) is required
• A minimum of 5 years’ experience working as an RDN in an industry or manufacturer role is required
• Communication skills for external and internal interactions
• Demonstrate ability to translate networking capabilities into action, summarize scientific studies into insights and strategies, and guide communications to drive Branded recommendations and adoption
• Must have good communication and organization skills
• Work in a collaborative team environment with peers
• Ability to work with agency and industry partners
• A track record of exceeding expectations and an innate sense of urgency is key. Must enjoy and thrive on working in a fast-paced environment to capitalize on market opportunities.
• This position requires some travel; estimated at 15% and occurs periodically throughout year.

Heartland Food Products Group

Tagged as: MID LEVEL