Overview

Interested in joining a cause-driven, customer focused company dedicated to positively impacting the health of animals, people and the planet? Search our job listings below.Position Brand Description – Poultry Marketing AdvisorThe U.S. Poultry Marketing team is responsible for preparing strategic plans and implementing marketing tactics for the portfolio of poultry brands within the U.S. Affiliate. The Poultry marketing advisor will play an integral role managing selected poultry brands to create a valued customer experience and grow sales.Key Objectives/Deliverables
  • Development and implementation of product marketing plans to ensure achievement of desired outcomes
  • Facilitate and ensure communication, implementation, cohesiveness of brand campaigns and messaging
  • Coordination of strategies and tactics with ad agency, sales and technical teams
  • Plan and execute new product launches
  • Cross-functional collaboration with sales, management, IT, finance, market research, manufacturing, R&D, ad agency, and industry reps

Detailed Description Strategy/vision

  • Every marketing strategy starts with our approach with the customer
  • Understand the customer, their needs and how we can leverage our products/service
  • Knowledge of Elanco, animal health industry, customers and influencers
  • Grasp of the industry dynamics/economics and potential business impact
  • Product/brand and competitor knowledge, including technical and economic differentiators
  • Build comprehensive strategies and problem solve; high use of creativity
  • Find and leverage value & brand opportunities that start with the customer need

Planning

  • Ability to develop a marketing plan with compelling strategies and tactics that are measurable
  • Knowledge of Elanco marketing processes
  • Lead, engage and collaborate with the field (management team, sales and TCs) to meet goals
  • Agency relationship management
  • Budget allocation and management

Execution

  • Implement marketing plan
  • Knowledge of functions and internal key players — their priorities, needs and requirements to successfully implement tactics
  • Ability to prioritize tactics based on business impact; project management and alignment of multiple players
  • Establish and tracks key measures/milestones
  • Adjustment of plans based on new environmental changes to meet business goals

Basic Qualifications

  • Bachelor’s degree, Marketing/Business preferred
  • 5+ years overall sales / marketing experience in animal health or closely related field
  • Qualified candidates must be legally authorized to be employed in the United States. Elanco Animal Health does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.

Additional Skills/Preferences

  • Strong functional understanding of animal agriculture industry
  • Poultry experience
  • Vaccine experience
  • Demonstrated track record of successful implementation of projects and delivery of outcomes
  • Demonstrated ability to effectively lead cross-functional teams for project delivery
  • Effective at prioritizing and managing multiple simultaneous project demands
  • Demonstration of strong business acumen and problem solving skills
  • Strong written and oral communication skills across diversity of audience and levels of leadership
  • Track record of peer and cross functional influence and leadership without reporting authority

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

Tagged as: EARLY CAREER, MID TO SENIOR LEVEL

Source: