VP of Growth

Location: Remote (Preference for candidates in US)

Job Type: Full-Time

About PawCo

PawCo is a VC-backed startup leading the premium pet food market on a mission to change the way our dogs eat and live. We’re building a trusted brand for pet parents who want the best for their furry companions. As we scale, we need a VP of Growth & Marketing to lead our creative and guerilla marketing, customer acquisition, retention, and brand-building efforts.

The Role

As VP of Growth & Marketing, you will oversee and execute PawCo’s growth strategy while leading our marketing team. You will own organic marketing, omni-channel GTM, brand strategy, lifecycle marketing, and partnerships, ensuring alignment between growth, brand storytelling, and community engagement. This role is ideal for a data-driven, creative, and strategic leader who can drive both acquisition and retention while building an iconic brand.

Key ResponsibilitiesGrowth & Performance Marketing

• Develop and execute a full-funnel growth strategy to scale customer acquisition, retention, and revenue.
• Own organic and guerilla marketing, and referral programs.
• Manage CAC, LTV, and conversion rates to ensure sustainable growth.
• Leverage analytics tools (Webflow,Google Analytics, Amplitude, etc) to track performance and refine strategies.

Marketing & Brand Leadership

• Lead brand strategy and storytelling, ensuring consistency across all channels.
• Oversee content marketing, social media, and community engagement to drive organic growth.
• Develop and execute PR and influencer marketing strategies to build brand awareness.
• Collaborate with the product team to align marketing with product positioning and launches.

Partnerships & Customer Experience

• Identify and execute strategic partnerships with influencers, vets, and pet retailers.
• Improve customer journey and retention strategies, including loyalty programs and subscription optimizations.
• Lead market research and consumer insights to inform strategy and product development.

Leadership & Team Building

• Build and scale a high-performing marketing and growth team.
• Manage agency relationships and external partners to drive performance.
• Foster a data-driven, test-and-learn culture within the team.

What We’re Looking For

• Successful experience in CPG brands
• 8+ years of experience in growth marketing, performance marketing, or brand marketing, ideally in DTC e-commerce, pet, or CPG brands.
• Proven ability to scale early-stage startups through data-driven and brand-led growth strategies.
• Deep expertise in paid media, SEO, email/SMS, conversion optimization, and lifecycle marketing.
• Strong analytical skills and experience with Google Analytics, Amplitude, Mixpanel, or similar tools.
• Experience leading brand storytelling, content marketing, and community engagement.
• Passion for pets and an understanding of the pet food industry is a plus!
• A scrappy, entrepreneurial mindset with the ability to execute in a fast-moving startup environment.

Why Join PawCo?

• Lead both growth and marketing at a fast-growing, mission-driven pet food brand.
• Work closely with the founding team to shape the company’s strategy and future.
• Competitive salary, equity, and benefits.
• The opportunity to build and lead a world-class team.

Ready to drive operational excellence at PawCo? Apply today and help us scale a brand dedicated to healthier, happier pets!